Posts tagged "Selling contribution"

THE CONTRIBUTION OF SELLING

Personal selling plays an important role in our lives. Among its functions in, and contributions to, our business and economic system are the following:

It has helped make the United States one of the most productive economies in the world.
It has given our country the highest standard of living in the world.
It is the major objective of every business enterprise and the only function that generates direct revenue and profits. In this sense, then, it is the heart of our business economy.
It helps to maintain the spirit of competition, which is the basis for a free enterprise system.
In today`s mass society, “the world will not beat a path to your door,” and selling becomes the bridge for introducing new products and services.
When a new product or service is introduced by a competitive firm, a company offering an established product or service will often rely on improved salesmanship to retain its share of the market.