MUST YOU BE A BORN SALESPERSON OR CAN SALESMANSHIP BE TAUGHT AND LEARNED?
Some people still believe that in order to be a success in selling one must have a magnetic personality, a silver tongue, and a firm handshake. It is true that a person who possesses these qualities will certainly have the edge over one who does not. However, to say that you must be born with a certain set of traits to succeed in selling is as ridiculous as saying that you are born a lawyer, a doctor, or a minister. All of these professions had to be mastered through years of study and training. Salesmanship can also be mastered. But to be successful with it, you must be able to discipline yourself and constantly strive to improve your performance.