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Home Syllabus Strategy
Strategy
The blue ocean strategy PDF Print E-mail
Written by Wawan Susanto   
Friday, 30 October 2009 23:01

Take a moment to think back to your childhood. If we say the word “circus,” what comes to mind? For most people, it’s a vision of elephants, clowns, and acrobats; sawdust on the floor; and vendors hawking cotton candy and popcorn during the show. If you love the circus and want to create a company to compete in that space, Ringling Bros. is pretty stiff competition — it’s the 800-pound gorilla in the market!

Last Updated on Friday, 30 October 2009 23:03
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Competitive Advantage PDF Print E-mail
Written by Administrator   
Monday, 12 January 2009 23:13

Explains the concept of competitive advantage, using a diagram to illustrate how distinctive competencies and positional advantages create superior value.

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SWOT Analysis PDF Print E-mail
Written by Administrator   
Sunday, 11 January 2009 23:07
The role of SWOT analysis (strengths, weaknesses, opportunities, and threats) in strategic planning, including an overview of the TOWS matrix.
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PEST Analysis PDF Print E-mail
Written by Administrator   
Sunday, 11 January 2009 23:04

How a PEST analysis fits into the environmental scan. Provides some examples of the political, economic, social, and technological factors of the external macroenvironment.

Last Updated on Sunday, 11 January 2009 23:14
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Hierarchical Levels of Strategy PDF Print E-mail
Written by Administrator   
Saturday, 20 December 2008 08:18

 Describes the role of strategy at the corporate level, business unit level, and functional or department level of the firm.

 

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