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Written by Administrator
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Thursday, 22 October 2009 00:30 |
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Sales figures do not necessarily indicate how a firm is performing relative to its competitors. Rather, changes in sales simply may reflect changes in the market size or changes in economic conditions. The firm's performance relative to competitors can be measured by the proportion of the market that the firm is able to capture. This proportion is referred to as the firm's market share and is calculated as follows: Market Share = Firm's Sales / Total Market Sales |
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Last Updated on Thursday, 22 October 2009 00:53 |
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Written by Administrator
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Monday, 30 March 2009 23:29 |
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Covers the questionnaire design process for the marketing survey, including question structure and wording, response types, question order, and the testing of the questionnaire |
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Written by Administrator
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Friday, 26 December 2008 09:06 |
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The Marketing mix is generally accepted as the use and specification of the four p's describing the strategic position of a product in the marketplace. One version of the origins of the marketing mix starts in 1948James Culliton said that a marketing decision should be a result of something similar to a recipe. This version continued in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term 'Marketing-Mix'. A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which would see wide popularity. The four Ps concept is explained in most marketing textbooks and classes. when |
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Quantitative marketing research |
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Written by Administrator
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Friday, 26 December 2008 00:05 |
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Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion. |
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Qualitative marketing research |
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Written by Administrator
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Friday, 26 December 2008 00:03 |
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Qualitative marketing research is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with statistical techniques. This differentiates it from quantitative research in which a large group of respondents provide data that are statistically analyzed. |
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